First Steps in Operationalizing WDD Client Panel Discussion Outside Influence: Dick’s Sporting Goods and FreshDirect Boost Performance with Predictive Weather-Driven Demand Analytics Aaron Cano, SVP, Analytics & Marketing Operation, discusses FreshDirect’s first steps in operationalizing Weather-Driven Demand. Contact us to learn more. More from Our Client Panel Discussion What predictive analytics means to FreshDirect How weather impacts demand on a grocery business Optimizing inventories and reducing waste The effects of Covid on FreshDirect New food habits caused by changes in the weather Grocers that integrate Planalytics’ predictive demand analytics are generating at least $3 million in EBITDA annually per $1 billion in revenue. Read more.