FreshDirect and How Weather Impacts Demand Client Panel Discussion Outside Influence: Dick’s Sporting Goods and FreshDirect Boost Performance with Predictive Weather-Driven Demand Analytics Aaron Cano, SVP, Analytics & Marketing Operation, discusses how weather impacts demand on a grocery business. Contact us to learn more. More from Our Client Panel Discussion – What predictive analytics means to FreshDirect – Optimizing inventories and reducting waste – The effects of Covid on FreshDirect – New food habits caused by changes in the weather – First steps in operationalizing WDD Grocers that integrate Planalytics’ predictive demand analytics are generating at least $3 million in EBITDA annually per $1 billion in revenue. Read more.