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Five to Thrive: Winter Weather

In The News

Source: NRF Small Business Resource
By Evan Gold  

5 tips for small retail employers on how to plan for winter weather

Winter weather can be a wildcard for small businesses and can have a significant impact on shopping behaviors. Understanding and planning for these impacts can not only mitigate that risk, it can also be an opportunity for business growth and increased customer satisfaction.

  1. Support your community in extreme weather  . . .
  2. Leverage Mother Nature to lift traffic into your physical and digital storefronts . . .
  3. Have flexible merchandising strategies . . .
  4. Optimize staffing based on forecasted weather . . .
  5. Understand weather impacts on winter holiday purchasing . . .

For additional information including updated insights, please visit NRF’s WeatherIQ page, which is published regularly in conjunction with industry partner Planalytics.

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