Driving Sales During Favourable Weather Periods

Changes in the weather generate significant changes in consumer purchasing, creating both opportunities and risks. In this previously recorded webinar, Planalytics explains how companies can “win with the weather”, capturing much-needed sales by capitalising on situations where demand for products and services strengthens. To highlight business benefits, the webinar shared real-world examples of how companies use analytics to identify and take advantage of elevated demand trends due to favourable weather conditions.