Thursday, July 9th, 2020
Time: 02:00 PM - 02:30 PM
Winning with the Weather: Webinar Series
Driving Sales During Favorable Weather Periods
Changes in the weather generate changes in consumer purchasing, creating both opportunities and risks. Planalytics’ webinar series provides companies with straightforward guidance and strategies to “win with the weather” using real-world case studies to highlight business benefits. The July 9th webinar will focus on how retail suppliers use analytics to identify and take advantage of elevated demand trends due to favorable weather conditions.
Webinar topics include:
• Introduction to Weather-Driven Demand (WDD) — What is it, how is it calculated, and how do companies leverage it throughout the year?
• Use Case #1 — Optimize inventory strategy with a key retail partner to meet increased demand while maintaining in-stock goals.
• Use Case #2 — Capturing the “synergistic effect” of running promotions or marketing campaigns during positive weather periods.