Driving Sales During Favorable Weather Periods
Changes in the weather generate changes in consumer purchasing, creating both opportunities and risks. The webinar will focus on how retail suppliers use analytics to identify and take advantage of elevated demand trends due to favorable weather conditions.
Webinar topics include:
- Introduction to Weather-Driven Demand (WDD) — What is it, how is it calculated, and how do companies leverage it throughout the year?
- Use Case #1 — Optimize inventory strategy with a key retail partner to meet increased demand while maintaining in-stock goals.
- Use Case #2 — Capturing the “synergistic effect” of running promotions or marketing campaigns during positive weather periods.