Unlock Sales Growth: The Power of Weather-Driven Targeting

The weather consistently and profoundly influences consumer behavior—from what people buy to what they do. Smart marketers are already capitalizing on this often-overlooked driver of demand.

Boost sales and customer engagement with Weather-Driven Demand (WDD) analytics that quantify the impact that changes in the weather have on product-level sales down to individual time periods and locations. Planalytics WDD metrics seamlessly integrate into SAP Emarsys Customer Engagement, empowering marketers to deliver highly personalized campaigns across channels.

• Target your audience with relevant product content based on real-time weather context.
  
• Optimize ad spend by knowing precisely when and where to allocate budget based on projected weather-driven demand.
• Enhance promotions by factoring in weather when selecting what to promote for specific markets and time periods.
  
• Improve campaign performance measurement with weather-adjusted insights.

Contact us to learn more or book a personalized demo and discover how putting the weather to work can revolutionize your business.