Using contextual geotargeting to maximize ROI for incremental budget
Planalytics and Peer39 discuss the following:
- Impacting sales before year-end (why you should care);
- Product Demand Indexes: Where and when products are in market (what it is);
- How to use the Planalytics Product Demand Index for contextual geotargeting (how to use it);
- The increased ROAS you get by using the Product Demand Index (why you want to).