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DTSTART:20260112T210000Z
DTEND:20260112T213000Z
DTSTAMP:20251118T191407Z
SUMMARY:“Bring the Outside In”: Operationalizing weather analytics to successfully manage demand volatility
DESCRIPTION:The weather is the most significant outside variable influencing day-to-day retail spending.  Businesses are using their “eye on the sky” to enhance core processes and incorporating weather impact metrics into reporting, demand forecasting, planning, and marketing. The discussion will highlight how companies leverage weather-driven demand analytics to better understand and plan for how the conditions outside alter overall transactions and category-specific sales. Panelists will also share how their businesses take advantage of positive weather periods to better serve customers, increase sales, and enhance profitability.
LOCATION:NRF 2026, Big Ideas Stage 3, Level 1
UID:15389
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