Weather’s Impact on the 2015 Holiday Season

We’re about a week into the holiday season. More than 151 million people shopped either online or in stores over Thanksgiving weekend, but will this continue until Christmas? There are a number of factors that will determine holiday sales, including the weather. The weather can not only affect overall foot traffic, but what customers buy and why. How will the weather affect your business’s sales this holiday season? Let’s use weather analytics to examine the 2015 holiday shopping season.