Factor the Weather into Restaurant Sales
The weather is an ever-present external consumer demand driver facing restaurant businesses. The reality is that the weather never stops changing and neither does its impacts on consumer behavior, from the types of foods and beverages consumers want as well as overall traffic/transaction trends.
- Sales transactions, from dine-in to delivery to the drive-thru, are affected every day.
- Restaurants can boost sales by taking advantage of favorable weather periods and manage costs when unfavorable conditions reduce demand.
- Companies need demand analytics, not just weather forecasts, to understand and consistently address a constant driver of sales volatility.
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