How Did Weather Affect Mother’s Day Sales in Your Area? A Weekend Review


Mothers across the country were spoiled with gifts this past weekend including flowers clothing, and brunches and dinners. According to a press release submitted by the National Retail Federation, U.S. consumers were expected to spend $172.22 on average this Mother’s Day, which is only slightly less than last year’s record high of $172.63.

In total, retail experts estimated consumers to spend more than $21.4 billion over the weekend. It was projected that $4.2 billion would be spent on jewelry, $4.1 billion on special outings, $2.4 billion on flowers, $2.2 billion on gift cards, $1.9 billion on clothing, $1.9 billion on electronics, and $1.6 billion at the spa. An additional $792 million would be spent on greeting cards.

How did the weather over Mother’s Day weekend impact consumer demand?



This past Mother’s Day weekend, temperatures were spring-like in the Pacific Northwest and Rockies through the Northern Plans into Central Canada. This differed from regions east of the Mississippi where temperatures trended cooler than last year. However, all was not lost. Warmer conditions did move into eastern regions on Sunday just in time to celebrate the big day with Mom. The Southeast and Gulf Coast experienced drier than normal conditions, which was favorable for traffic into stores and restaurants.

Overall, Mother’s Day in the U.S was the coolest and driest since 2013. In Canada, Mother’s Day trended its coolest since 2011 and wettest since 2013.

Although sales have not been reported yet for Mother’s Day Weekend, they were certainly impacted by these weather conditions.

Retailers, restaurants, spas, and other business establishments can expect overall consumer activity to be affected by the weather outside. Warm, cold, wet, or dry conditions greatly impact consumers depending on their location, time of year, recent weather experience, and product or service. Planalytics works with businesses across the country to develop a weather risk management plan to mitigate the effects of day-to-day weather variances on sales and take advantage of weather-related business opportunities.

The weather is always changing. Get your business ready today with weather analytics from Planalytics.