Forecasting & Managing 2021 Performance
Without Meaningful Comps

As a path out of the pandemic emerges, so too do the prospects for returning to more normal sales trends and operations. COVID-19 has created long-term impacts, but retailers also face a more immediate challenge: how do we gauge performance and plan ahead without meaningful comps? Coming off a year when consumer buying behavior changed so dramatically makes this difficult, but there are COVID-proof demand signals, such as weather, that retailers are using to clearly evaluate results and to identify opportunities for sales growth.