Memorial Day Outlook: Could Warmer Weather Mean a Big Memorial Day Weekend for Sales?


Get your sandals and sunblock out of hiding. Memorial Day is only a few days away, which means summer is finally here (unofficially). The beginning of the summer season is an important time for many businesses selling seasonal merchandise, and retailers should see an increase in sales as families and friends gather together for barbeques, block parties, and other Memorial Day events.

Discover how weather will impact businesses throughout Memorial Day weekend in Planalytics’ outlook below.

Warmer Temperatures in the East, Plains, Upper Midwest, and Mississippi Valley


Last week, the Eastern part of the United States experienced cooler than normal temperatures. This week, some areas will see temperatures fifteen degrees warmer than the previous week, which could lead to increased sales for seasonal goods like grills, patio furniture, summer apparel. The West will be the opposite as temperatures will trend cooler than recent days and last year.

Memorial Day Weekend itself will be warm for many parts of the United States, including the West Coast, which could be potentially good news for businesses. Beach towns and traditional summer tourist spots should not be affected adversely, and businesses that offer outdoor activities or seasonal goods should see increased demand.

However, there is the possibility of rain for some parts of the United States over the weekend too.  The Northern part of the United States will be most impacted, but some parts of the South may see some rain too. Businesses should plan accordingly depending on their regional forecast.

Memorial Day and Beyond

Warmer weather will increase demand for many industries, including apparel, hospitality, recreation, restaurants, and more as more people get out and take summer vacations. At the same time, it is also severe weather season, and affected regions may experience torrential thunderstorms, hail, tornadoes, and more. Therefore, clients should stay up to date with Planalytics’ Severe Weather Alerts and WeatherVue reports.

Planalytics offers in-depth weather analytics to measure how the weather impacts sales. Contact us today to learn more about our services and past success. Enjoy your holiday weekend and, as always, we remember, thank, and salute all who gave the ultimate sacrifice while serving.