No other outside variable shifts consumer buying behavior as frequently, directly, immediately, or meaningfully as the weather. Planalytics Weatherization identifies, analyzes and applies weather intelligence to provide quantitative returns across an organization.


Financial Module / Merchandising Module PyramidPlanalytics’ Financial Module provides the insights to understand and precisely quantify the impact of weather volatility on transactions by time period and location.

Planalytics’ Merchandising Module calculates Weather-Driven Demand (WDD), a measurement that quantifies how much the weather alone increases or decreases demand by units or percent, for product or category sales by week and by market.