Capturing the Localization Opportunity

In this previously recorded webinar, Antony Karabus, CEO, HRC Advisory, North America’s leading strategic retail advisory firm (www.hrcadvisory.com ) and Fred Fox, CEO, Planalytics, the leading global provider of demand analytics addressing the financial impact of weather on the retail supply chain (www.planalytics.com), take a more detailed look at one of the most volatile important factors driving localized consumer demand — THE WEATHER. The presentation explores how retailers can better understand this key external variable, precisely quantify the sales impacts, and analytically incorporate these metrics into location-item level plans and demand forecasts.