WEATHER HIGHLIGHTS (Week Ending November 14, 2015)
Seasonal Demand Stayed on the ‘Struggle Bus.’ Warmest and Wettest Week 2 of November Since 2011 in Canada.
A Warm Day for Honor. Remembrance Day was the warmest since 2002 and driest since 2010.
Feeling the Warmth in Canada. Canada had its warmest and wettest 2nd week of November since 2011. Warmer temperatures compared to LY were felt in all major markets. Edmonton had its warmest 2nd week of November since 2008, Winnipeg since 2010, Montreal, Toronto, Ottawa, Calgary, and Halifax all since 2011. Ottawa was also the wettest since 1989, Montreal and Toronto since 2008, limiting store traffic. Snowfall in Canada was the least since 2011 and significantly below normal, softening demand for snow removal items. Calgary and Edmonton were the only major markets that had snow.
For reference, last week last year, Canada had its coldest week 2 of November since 1996, and the snowiest since 1997. Remembrance Day was warmer than 2013 and driest since 2010.
Last Week’s Weather vs. Last Year (Week ending November 14, 2015)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending November 14, 2015)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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