Canadian Business Weather Wrap-Up


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WEATHER HIGHLIGHTS (Week Ending September 5, 2015)

Summer Heat Hangs On! September Started Warmest Since 2010 and Drier Than LY, Supporting Holiday Activities.

Holiday Weekend Review. Cooler than normal and last year temperatures were felt in Western Canada. Overall, Labour Day was the warmest in over 55 years and driest since 2012. 

Regional Trends in Canada. Canada ended the week warmer and drier than LY and normal. Regional trends continued as Ontario and the Prairies were warm. Much of Quebec, the Maritimes, Alberta, and BC were cool. Toronto had its warmest start to September in over 55 years. Conversely, Vancouver was coolest since 1975, supporting demand for fall products.

For reference, last week, last year, Labour Day was the warmest since 1999, and the driest since 2012. Overall, the week in Canada was warmer and wetter than normal.

Last Week’s Weather vs. Last Year (Week ending September 5, 2015)


WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending September 5, 2015)

Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”).  It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection.  It does not include any factors other than weather (e.g. price, competition, etc.)  WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.