WEATHER HIGHLIGHTS (Week Ending August 29, 2015)
Back to Cool! August Ended Coolest Since 2009 and Driest Since 2000 in the U.S. Driving Fall Purchasing. Tropical Activity Ramped Up. Canada Warmer & Wetter Than LY.
Weekend Review: Warmth returned to the Northeast while cooler temperatures covered the Southeast. Tropical Storm Erika dissipated as it approached the U.S. mainland; however, her remnants brought flood threats to Florida and the South Atlantic region. Much needed precipitation, along with cooler temperatures, arrived in the Pacific Northwest.
Cool Aid. Cool conditions for many markets in the eastern half of the U.S. spurred transitional purchases. The East North Central region had its coolest end to August since 1987; the West South Central region since 1992. Chicago, Cleveland, Detroit, Indianapolis, and Kansas City were all coolest since 1987. The East South Central and West South Central regions were both coolest since 2009. Houston had its coolest end to August since 2001, Oklahoma City since 2002.
The West Not Ready to Fall in Line. Warm conditions blanketed the West, prompting consumers to demand summer clearance over new fall arrivals. The Pacific region experienced its warmest close to August in over 55 years. San Diego was warmest for the week since 1981, Los Angeles since 1996, and Sacramento since 2008.
Dry Conditions Lifted Foot Traffic. Nationally, the U.S. had its driest close to August since 2000, ideal for outdoor activities. Minneapolis had its driest end to August since 1974. New Orleans was driest since 2002, Buffalo since 2007, Boston since 2008, and Cincinnati since 2010. Conversely, Orlando had its wettest end to August since 2002, Charlotte since 2008.
Tropical Activity Surrounded the 10-Year Anniversary of Hurricane Katrina. Tropical Storm Erika brought flooding and destructive winds to the Caribbean. Erika dissipated on Saturday before making landfall, although her threat drove purchasing of emergency preparedness items. Hurricane Fred also formed in the eastern Atlantic. In the Pacific basin, Hurricane Ignacio joined Hurricanes Jimena and Kilo. Each storm reached category 4 status, although impacts to businesses have been limited. This marks the first time in recorded history that three major hurricanes were simultaneously active in the Pacific.
Last Week’s Weather vs. Last Year (Week ending August 29, 2015)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending August 29, 2015)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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