Winning with the Weather: Webinar Series
Driving Sales During Favourable Weather Periods
Changes in the weather generate significant changes in consumer purchasing, creating both opportunities and risks. Join Planalytics on 22 July to learn how companies can “win with the weather”, capturing much-needed sales by capitalising on situations where demand for products and services strengthens. To highlight business benefits, the webinar will share real-world examples to highlight how companies use analytics to identify and take advantage of elevated demand trends due to favourable weather conditions.
Webinar topics include:
- Introduction to Weather-Driven Demand (WDD) — What is it, how is it calculated, and how companies leverage it throughout the year
- Use case examples covering how businesses optimise inventories to increase sales and to improve the effectiveness of marketing campaigns
- A look at what WDD analytics reveal about weather-based opportunities in the late summer and early autumn periods