All posts by admin

Business Weather Intelligence Lunch Seminar

LOCATION: The Royal Horseguards (2 Whitehall Ct London SW1A 2EJ)
*There is no cost to attend, but registration is required. (form below)

Planalytics invites you to join us for a lunch seminar where we will highlight how companies can effectively manage weather-related opportunities and risks with Planalytics Business Weather Intelligence.


Measure & Analyse

  • Understand specifically when, where and how much weather affects your business.
  • Use Weather-Driven Demand (WDD) to isolate and quantify weather’s influence on overall footfall or transactions and specific categories.
  • Track and project weather’s impact on sales across time periods (weekly, monthly, etc.), geographies (countries, markets, etc.) and products/services/channels.
  • Evaluate performance from a business perspective – rather than trying to make sense of meteorological statistics – by using WDDs to identify and compare weather’s impact (e.g. advertising effectiveness across regions, weekly sales across channels, etc.)

Plan & Optimise

  • Improve forecast accuracy by removing weather volatility from historical sales (Deweatherisation) and then build plans from a smarter, WDD-adjusted baseline.
  • Identify when and where demand will be higher or lower to better align inventories with opportunities, increase sales and reduce costs.
  • Use WeatherSmart Marketing – a daily outlook of demand favourability for a product/service by market – to optimise marketing, advertising, eCommerce and social media activities.
  • Capitalise on in-season weather insights and WDDs to adjust pricing and promotions, inventory and replenishment, staffing and other operational decisions.

Business Weather Intelligence Examples

  • Review case study examples from Planalytics clients.

There is no cost to attend but space is limited and registration is required. Please complete the form below to request your seat.

view details »