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Why You’ll See This Year’s Winter Coats in Stores Again Next Year

New York Post

By: Lisa Fickenscher

Shoppers in the Northeast who like some of the coats they see in stores this fall but are dissuaded from buying because of the unseasonably warm weather shouldn’t fret.

The coats will be back — just not this year.

“You’ll see them on racks next year in the off-price stores like Marshalls and TJ Maxx,” Scott Bernhardt, president of Planalytics, a consulting firm specializing in weather trends, told The Post.

That, of course, is little solace to coat makers like Columbia and North Face and boots maker Deckers Brands, which owns Ugg.

Just as ski resorts are struggling without snowfall, retailers across the spectrum are finding it tough to sell winter goods when temperatures hover in the 50s.

With stores sitting on so much inventory, it is only natural that they won’t, as they do during a colder autumn, order more merchandise during the winter.

And the temperate fall temps could turn into a double whammy for coat makers as retailers might order more conservatively next year, said B. Riley & Co. retail analyst Mitchel Kummetz.

One outerwear manufacturer, Columbia Sportswear, reported strong sales growth in the third quarter, up 13.7 percent, but its stock is down nearly 40 percent to $44 since August, melting under the relative heat of fall’s balmy weather.

“It’s all weather-related,” said Macquarie Securities Group analyst Laurent Vasilescu.
While many brands are being marked down at retail stores to juice sales, one brand, Canada Goose, appears immune to the weather.

It has enjoyed a surge in demand for the past couple of years — since Kate Upton was clad in one of its bomber jackets and a bikini bottom on the cover of Sports Illustrated’s 2013 swimsuit issue.

Its parkas, which cost upward of $1,000 are still being sold at full price and at Manhattan’s Paragon Sporting Goods, they remain “as popular” as ever, a spokeswoman said.

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