5 Myths About the Weather and Its Impact on Retail

Why Weather Data Without Analysis Causes Negative Returns to Businesses; Also, Strategies to Move from Raw Data to Actionable Intelligence

Many businesses believe planning for weather’s impact on sales is an exercise in futility. To help retailers understand how to anticipate and plan around the weather, NRF and Planalytics have identified five common weather myths that affect retailers and how to effectively incorporate weather considerations to make better decisions.

We’ll break down these five myths associated with weather and provide alternatives in the form of weather intelligence, and demonstrate how it can be applied to provide measurable and quantitative returns across the organization.


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