Weather Impact Analysis: March 2017
While the spring selling season started strong in February, winter came back with a vengeance in March, limiting demand for spring merchandise. Cold temperatures permeated the U.S., especially the highly populated Northeast. A late season snow storm brought wintry conditions to much of the Mid-South and East during week 2.
Apparel stores were negatively impacted by $425 million for the month, and Restaurants were down $522 million. Home Centers were hit the hardest, -$1.3 billion, as March is like their “Christmas Season”.
Demand for key spring product categories was down nationally:
*Weather-driven demand is the percent lift or drag that weather and weather alone has on sales versus the same period last year.