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Weather Forecasters Expect a Chilly Black Friday

Coresight Research

The Thanksgiving and Black Friday holiday week is forecast to be colder than last year, with the US Northeast expected to experience at or near record cold, according to Planalytics. Snow is expected from Massachusetts to Albany, with wind chills falling below zero in the Northeast and into the teens from Philadelphia to Washington, DC. Temperatures across the US Gulf coast and the Canadian prairies are expected to be warmer than last year.

The forecast calls for higher weather-driven demand for winterwear in Denver, fleece in New Orleans, sweaters in Phoenix and boots in Montreal.

December weather is expected to be warmer and wetter than last year, which should drive relative demand for restaurants, home centers and specialty apparel and reduce demand for gloves, boots and hot cocoa throughout most of the continental US.

Weather Black Friday Forecast: Much Colder than Last Year
The Thanksgiving-Black Friday holiday week is expected to be colder than last year, with extreme cold hitting on Thursday, November 22 and Friday, November 23. Snow is expected from Massachusetts to Albany, with wind chills falling below zero in the Northeast and into the teens from Philadelphia to Washington, DC. Temperatures across the US Gulf coast and the Canadian prairies are expected to be warmer than last year. The figure below shows a temperature forecast map (versus last year) for the ThanksgivingBlack Friday week in the US and Canada.

 

The colder weather year over year should drive demand for apparel such as winterwear in Denver (29% higher), fleece in New Orleans (16% higher), sweaters in Phoenix (14% higher) and boots in Montreal, as well as other winter needs such as ice melt in Boston and snow throwers in Minneapolis (19% higher). Demand for cocoa is expected to be 11% higher in Nashville. . . .

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