Planalytics’ weather-driven demand analytics are pointing to positive October comp sales performances for several seasonally-impacted retail segments.
Overall, October is going to be cooler than last year. These cool temperatures are already driving favorability for seasonal product categories. As you can see by the map below, the first week started much cooler than last year, benefiting retailers selling fall apparel and other seasonal goods. Although temperatures have moderated in recent days, if we take a look at the next two weeks illustrated by the maps below, colder temperatures compared to last year will prevail to end the month. The regions in blue are in line for the most significant lift in consumer demand for Fall/Winter apparel and accessories, hot foods and beverages, and other seasonal categories. Given how October started, and how it’s projected to end, the colder temperatures will benefit retailers as predicted earlier this month.