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Planalytics Enhances Precision of In-Season Demand Analytics with GWC’s Accurate Forecasts

BOULDER, Colo., Sept. 30, 2015 /PRNewswire-iReach/ — Planalytics, the global leader in Business Weather Intelligence®, has marked the one year anniversary of integrating Global Weather Corporation’s (GWC) weather forecasts into its near-term weather-driven demand models and solutions. The industry-leading accuracy of GWC’s forecasts has enabled Planalytics to provide customers with improved weather-based demand intelligence for optimizing inventory, adjusting promotions, and many other in-season decisions.

“We rely on GWC services to ensure that we are providing the best information in the industry,” commented Derron Simon, Planalytics’ Chief Operating Officer. “GWC’s top-ranked weather forecast is a critically important input that allows us to produce high-confidence in-season models and deliver trusted, highly precise weather-driven demand analytics to our customers.”

Mother Nature’s influence on consumer buying behavior is significant, shaping a myriad of daily decisions from the clothes they wear to what they drink to the activities they choose to pursue. “The financial ramifications are larger than most probably realize,” said Adam Moyer, Senior VP of Analytics & Weather Operations, Planalytics. “For example, specialty apparel retailers in the U.S. can see up to $3.6 billion worth of revenue in play due to the weather during the September through December period alone. Similarly, our research shows that U.S. DIY chains face up to $4.1 billion in sales volatility during their key March-to-May selling season.”

Cloud-based analytics enable Planalytics to model multiple years of historical sales and weather data, identifying weather impact correlations by market, week, and category for retailers and other consumer-centric businesses. The resulting insights, built using GWC inputs, help clients successfully address the challenges of never-ending weather volatility including: understanding past sales performance, working off a weather-adjusted baseline for season-ahead planning, and positioning the business for a change in weather and purchasing trends in the coming week.

GWC takes weather model data from national meteorological agencies around the world and applies post-processing algorithms to combine the models and improve on how each performs individually. This creates the most accurate forecast in the world, as verified by the independent evaluator ForecastWatch (www.bit.ly/1HHncFd). “Like a human meteorologist, our technology continues to learn local conditions throughout the world, constantly improving our forecast through machine intelligence. This capability, combined with our continued investment in research and development and our persistent focus on automation, is the unique power behind our delivery of the most accurate forecast at any location,” stated Mark Flolid, GWC Chief Executive Officer.

About Planalytics:

Planalytics, Inc. is the global leader in Business Weather Intelligence®. Through advanced weather analysis technologies, planning and optimization solutions and industry-specific expertise, Planalytics helps companies accurately assess and measure weather-driven impacts and effectively manage the never-ending variability of climate. Leading retailers, consumer goods suppliers, restaurants and consumer service companies use Planalytics to “weatherize their business,” taking advantage of opportunities to increase revenue while deploying strategies to reduce costs and protect margins during periods of risk. For more information, visit www.planalytics.com.

About Global Weather Corporation:

To serve a world connected by information, Global Weather Corporation® (GWC) is transforming how weather forecasts are created, delivered, and used. GWC’s artificial intelligence systems process the world’s best weather data into forecasts that have been independently validated as the most accurate available anywhere (by ForecastWatch, www.bit.ly/1HHncFd). Our scalable web services deliver this information on demand for any global location, automatically configuring it to match the needs of each business and device (such as vehicles) we support. Our customers are large and small companies; we improve how they serve their customers, and make their operations more effective. For further information, visit www.globalweathercorp.com.

Media Contact: Myrna James Yoo, Global Weather Corporation, 303-956-0051, myoo@globalweathercorp.com

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SOURCE Global Weather Corporation

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