Thursday, February 9, 2012
Untitled Document

Brochures


Business Weather Intelligence Overview
Translating weather data into powerful, understandable and applicable insights on how your company is impacted by weather.


Planalytics Consumer Insights
Quantifying how much weather influences buying behavior for retailers, distributors, CPG companies, and others.


Energy Procurement Intelligence Service
An overview of Planalytics proprietary analytical tools, InsideEdge reports and expert guidance to help companies make better energy procurement and planning decisions.


AgriBusiness Tools and Services
Enabling you to more precisely monitor overall growing conditions and yield, and, in the process, make more better-informed decisions and manage risk more effectively.


Planalytics Severe Weather Service
How active and severe is the coming tropical storm season? Which geographic locations are at greatest risk this year?

Planalytics AgriBusiness Weather Intelligence
From the farmer's field to the supermarket, weather plays a major role in the availability and affordability of food and fiber products.

Planalytics Global Weather Insights
Planalytics Global Weather Insights helps determine where, when and how much weather impacts sales of seasonal products and services throughout the world.


Articles


Marketers Make Most of Falling Mercury
How are leading companies such as Campbell Soup Company, Zappos and Home Depot acting fast to cash in on frigid temps? (Advertising Age)


CP Companies Share Their Successes With BWI
General Electric, Jarden Consumer Solutions, and Shell Lubricants improve merchandise plans through the inclusion of an important demand lever -- the weather. (AMR Research)


Case Studies


Quaker Oats
In a crowded market place with two major brands as competitors, a cereal brand such as Quaker Oats needs to use a variety of innovative tactics in order to maximise sales.


Clarks
For a wearable fashion business, a key factor in maximising future sales and profitability and proactively managing markdown, is gaining a greater understanding of the effect that the weather has on sales.


Mark's Work Wearhouse
With Planalytics on board, Mark's Work Wearhouse is Dressed For Success, achieving the four R's: Right Place, Right Time, Right Product, Right Price.


White Papers


DeWeatherization Process & The "New Normal"
Weather only repeats itself 20% of the time year-over-year. What steps can your business take to ensure you are prepared for upcoming weather conditions that impact products or services?


The Weather Element
A Primer for Retailers to Understand How To Incorporate Business Weather Intelligence in Common Retail Practices.

LAST MONTH'S WEATHER-DRIVEN DEMAND SNAPSHOT: January 2012

What is Weather-Driven Demand?

Events

Thursday, Feb 16, 2012
WEBCAST: Business Weather Intelligence 101
Tuesday, Feb 28, 2012
Planalytics Breakfast in Bentonville
Wednesday, Feb 29, 2012
Planalytics Lunch & Learn (Dallas)
Thursday, Mar 1, 2012
Commodity Classic
Wednesday, Mar 7, 2012
Planalytics Lunch & Learn (Atlanta)

More...