The Planalytics Deweatherization Process & The "New Normal"
Over the past decade, retailers and manufacturers invested heavily in technology infrastructure, primarily in the adoption of supply chain planning, management systems and price optimization. These investments permitted greater flexibility, visibility, control and efficiency across their span of activity – from conception to consumption.
These technologies focus on enabling the mining, manipulation, and sharing of internal company data to enable more efficient, lower cost movement of product from manufacturing source to consumer. However, they do so without considering the external causal factors that prompt consumers to buy or not to buy and are highly volatile year to year.
In the case of seasonal merchandise, which has long lead times and short selling cycles, uncooperative weather makes it the wrong merchandise. And the weather doesn’t cooperate often.
In fact, weather repeats itself year-to-year only 25% of the time, which means if we plan or forecast using last year as our template, we are likely to be surprised 75% of the time. The variability of the weather from one year to the next can have a major impact on the strength and timing of when seasons will begin, peak and end, market by market, potentially jeopardizing the overall success and profitability of your business. This illustrates the strategic problem many retailers have of not being able to align their “selling season,” which is an internally driven calendar concept, to their “buying season,” which is an externally driven consumer reality.
This is what Planalytics DeweatherizationSM permits you to do.
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