Planalytics Consumer Insights quantifies how weather influences consumer buying behavior. Planalytics helps retailers, distributors, consumer packaged goods companies and other consumer-focused businesses pinpoint when, where and how much demand for specific products and services will change due to weather. Planalytics’ ready-to-use Product Libraries model weather’s impact on demand for over 200 categories from soft drinks to sandals; from lawn mowers to long sleeve shirts; from capris to cough-cold medicines. Companies access Planalytics’ information through reports and online Decision Tools and integrate weather-driven demand indices to get the most from their existing merchandising and operational systems.