May 2017 Outlook
Spring product categories should see positive year-over-year gains in May, according to Planalytics’ weather-driven demand projections. Seasonal clothing such as shorts, tees, capris, sandals and swimwear are expected to be up nationally (2-4%), with even stronger comp performance potential in the Northeast (+5-10%).
DIY products such as lawn mowers, pool chemicals, outdoor pest control, and lawn and garden irrigation are also likely to see an increase in demand due to more favorable weather than last May. Lawn mowers sales are projected to be up 19% in the Eastern North Central region while pool chemicals should see gains (+17%) in the Northeast. For impacts specific to your business, please contact us directly.
Weather Impact Examples for May 2017 versus May 2016:
*Weather-driven demand is the percent lift or drag that weather and weather alone has on sales versus the same period last year.