Everyone is affected by the weather. On a day-to-day basis, it is the most volatile external factor influencing consumer and market behavior. And, because weather is constantly changing, businesses must deal with a continuously shifting array of opportunities and risks. The impact on revenues, costs and margins is measurable and often substantial. Planalytics BWI gives you the ability to capture lucrative results with minimal investment. Best of all, there is no lengthy implementation and ROI is fast.
When Weather Strikes
As soon as a prediction of cold Arctic air mass and snow hits the news, the buying begins. Consumers stock up on non-perishable foods in preperation for restricted travel and potential...MORE
Dressed for Success
Mark's Work Wearhouse uses Planalytics to identify opportunities to capture weather-driven demand and realizes and increase in sales...MORE
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LAST MONTH'S WEATHER-DRIVEN DEMAND SNAPSHOT: June 2009
“Planalytics gives us the relevant facts about the impact of weather across the country, and has removed the subjectivity from what is a weekly debate across retail."
