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How to Cash in on Warm Weather Sales Slump

December 15, 2015 (CBS This Morning) Several high-temperature records dating back to the 1800s were broken this past weekend across the country, but the mild weather means some retailers are feeling the heat when it comes to selling their winter goods. Advertising Age managing editor Natalie Zmuda joins “CBS This Morning” to discuss the impact of warm weather on sales.

 

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