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Forecasting a Busy Super Saturday for Retailers

By: Krystina Gustafson, CNBC

For those of you waiting until the very last minute to finish—or in some cases, start—your holiday shopping, here’s some good news.

Although there’s a storm brewing on the West Coast, bringing with it the possibility of rain and snow across the U.S., experts are calling for relatively good weather during the final shopping weekend of the holiday season, a critical time for retailers to snatch up last-minute sales.

According to Scott Bernhardt, president of global business weather intelligence firm Planalytics, most of the major population centers across the U.S. will not be impacted by winter storms during their peak shopping hours—in particular, on Super Saturday.

Planalytics anticipates a big rainstorm will move through Houston, New Orleans and Atlanta this weekend, with the possibility for snow flurries in New York City on Sunday. Paul Walsh, vice president of weather analytics at The Weather Company, added that western Washington and Oregon will be hit with rain and wind, but “shoppers there are pretty resilient to rain.”

The Weather Company, like CNBC, is a unit of NBCUniversal.

“Despite some of the hype you’ve been hearing I think it’s [overall] good news,” Bernhardt said.

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