Cold Temperatures and Traffic Limiting Weather to Impact Millions of Consumers. 
Cold, Snow, and Ice Threaten the Southern Tier while the Weather Weary Northeast Deals with More Snow Yet Again.

Valentine’s Day weekend will have frigid cold and wintry weather in the Northeast. There will be no relief for areas from Boston to Portland, ME with hefty snowfall expected to add to their already significant accumulations. Lighter amounts are also expected in New York City and Philadelphia. In addition, bitter cold temperatures and subfreezing wind chills will encompass the entire Northeast. Restaurants and retailers may see reduced foot traffic as consumers elect to spend the holiday weekend in the warmth and comfort of their own homes.ColdAlert

As we move into next week, cold temperatures will continue to hold their grip on virtually all markets from the Rockies to the East Coast of North America, with most markets trending much below normal and -20F to -40F below last year. This will drive Winter clearance while limiting demand for Spring seasonal categories.

In addition to the cold temperatures, there is the threat of an expansive Winter storm that will begin in the Southern Plains, Mid-South, and Tennessee Valley. For major cities across these regions, this will represent the most significant storm of the Winter season to date.

Beginning Sunday and continuing through mid-week, hubs such as Oklahoma City, Little Rock, Memphis, Nashville, Atlanta, Charlotte, and Richmond will have the potential to see freezing rain, sleet, and snow. ‘Taken by storm,’ the affected areas will see a spike in demand for need-based snow and ice removal categories as well as wiper blades and windshield washer fluid. Demand for Winter apparel, hot food and drinks, and other warming categories will also spike. The Southern Plains, Deep South, and Southeast can also expect to see rain and scattered thunderstorms.

This storm track is expected to make its way to the Mid-Atlantic and Northeast regions by mid-week. The threat of more snow and ice, particularly in New England, will have weather weary consumers stocking up on need based commodities such as snow removal items and consumables.

Opportunities for early Spring demand will be focused from the Rockies to the West Coast of North America. Warmest temperatures to last year will be in the Pacific Northwest. The region will be mostly dry as well.

For impacts specific to your business, please contact us.