Wednesday, September 28th, 2016
Time: 12:00 PM - 02:00 PM
Lunch Seminar: Planning for Weather’s Impact on Sales
Location: Hotel Palomar (505 N State St, Chicago, IL 60654))
Register below to join Planalytics for a lunch seminar on September 28th highlighting how companies can “weatherize their business” by using advanced weather analytics to quantify Mother Nature’s consumer demand impacts and build better, more accurate plans.
Seminar Topics Include:
- Weather-Driven Demand (WDD): Measuring how much the weather increases or decreases demand for specific time periods, markets/regions, and categories.
Transactions-based WDD information can be used for company/division/department planning and to track weather impacts throughout the year.
Lower-level, product-specific WDD information supports merchandise/category planning to better align inventories with consumer demand.
- Addressing Weather Volatility in Planning: Planalytics’ deweatherization process identifies, quantifies, and removes weather-based distortions from the prior year’s sales to provide a cleansed, weather-adjusted baseline for planning. This improves accuracy since companies that fail to remove the “weather noise” from last year’s performance are essentially betting that conditions will be the same from one year to the next… something that rarely happens.
- Use Case Examples & Benefits: A look at how weather analytics are being used and bringing value at retail, restaurant, and consumer goods companies.
- Fall & Holiday Season Outlook: High-level overview of weather-driven opportunities and risks to be aware in October, November, and December.