WEATHER HIGHLIGHTS (Week Ending February 6, 2016)
Continued Warmth and Below Normal Snowfall Supported Store Traffic in Canada.
Canada had its warmest start to February since 2006, with most major markets experiencing warmer temperatures than LY.
Halifax had its warmest start to February since 1983, Montreal and Ottawa since 1991.
Snowfall continued to be limited as Canada experienced its least February week 1 snowfall since 2012, challenging demand for products such as shovels and ice melt.
Rainfall trended below LY, but above normal for the first week of February. Quebec had its wettest start to February since 2001.
For reference, last year, Canada was colder than normal, focused in the East. Snowfall was the most since 1982 and rainfall was the most in in over 55 years.
Last Week’s Weather vs. Last Year (Week ending February 6, 2016)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending February 6, 2016)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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