WEATHER HIGHLIGHTS (Week Ending October 31, 2015)
Super Soaker! The Wettest End to October in 55+ Years Limited Store Traffic.
Halloween Weekend Review: Halloween was warmer than LY in Canada.
Canadian Rain. Canada had its wettest end to October in over 55 years. Montreal was wettest since 2006, Vancouver and Winnipeg since 2010. Conversely, Calgary had its driest end to October in 4 years. Temperatures were colder than LY although near normal for the week. Exceptionally warm temperatures were focused in the West as Vancouver had its warmest end to October since 1966. Further east, Toronto was warmest since 2010, limiting fall demand.
For reference, last week last year, Canada was the warmest since 2010. Rainfall was below normal and snowfall the least in 20 years. It was the coldest Halloween since 2010.
Last Week’s Weather vs. Last Year (Week ending October 31, 2015)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending October 31, 2015)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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