WEATHER HIGHLIGHTS (Week Ending December 26, 2015)
The Warmest Christmas Eve in Quebec City, Montreal, and Toronto in 55+ Years! The Driest Christmas Day in Canada in 55+ Years. Nationally Canada Trended Cooler than Last Year.
Warm and Dry in Canada. While nationally, Canada trended colder than LY, major markets including Toronto, Ottawa, Quebec City, and Montreal all had their warmest December week 4 in 55+ years. Conversely, Vancouver was coldest since 2009. Both rain and snow trended below LY and normal for the week.
Christmas Eve and Christmas Day trended colder than LY, although warmer than normal.Quebec City, Montreal, and Toronto were each warmest in over 55 years on Christmas Eve supporting traffic for last minute purchases. Canada had its driest Christmas Day in 55+ years with no major markets recording snowfall.
For reference, last week last year, Canada was the warmest since 1994 and Christmas Eve & Christmas Day were warmest in 50 years.
Last Week’s Weather vs. Last Year (Week ending December 26, 2015)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending December 26, 2015)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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