WEATHER HIGHLIGHTS (Week Ending December 12, 2015)
Summer in December! Warmest Week 2 of December Across North America in Over 55 Years Stifled Seasonal Demand. Limited Rain and Least Snowfall in 55+ Years Supported Store Traffic.
Warm and Dry in Canada Boosted Store Traffic. Canada felt the heat, recording the warmest 2nd week of December in 55+ years, keeping seasonal demand soft. Toronto, Montreal, Quebec City, and Ottawa had the strongest anomalies, and were all warmest for the week in over 55 years.
Nationally, conditions were driest since 2005, while snowfall was the least in over 55 years, aiding store traffic. The only major markets to record snow, albeit limited, were Edmonton, Winnipeg, and Calgary.
For reference, last week last year, Canada was warmest for the week since 1999, with the most rainfall since 2008 and the least snowfall since 2011.
Last Week’s Weather vs. Last Year (Week ending December 12, 2015)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending December 12, 2015)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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