WEATHER HIGHLIGHTS (Week Ending October 3, 2015)
Flipping the Switch! Warmth Transitioned into ‘Sweater Weather’ in the East for the Weekend. The Prairies Stayed Warm. Wet Weather Dominated the Maritimes.
Canada Warm in the Prairies Flanked by Cool. Canada trended warmer than LY and normal, with the strongest anomalies focused in the Prairies and Maritimes. Demand for fall apparel and consumables was challenged in Edmonton, Calgary, Winnipeg, and Halifax which all trended warmer than LY and normal. The best opportunity for fall businesses was focused in Ontario, Quebec, and British Columbia. Montreal had its coolest end to September since 2009, Toronto since 2010. Rainfall was the most to end September since 2010, limiting year over year foot traffic into retail stores and restaurants.
For reference, last week last year, Canada trended warmer and drier than normal.
Last Week’s Weather vs. Last Year (Week ending October 3, 2015)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending October 3, 2015)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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