WEATHER HIGHLIGHTS (Week Ending September 19, 2015)
Hanging on to Summer! Warmest Week 3 of September in over 55 Years Stifled Fall Purchasing.
Canadian Sweats. It was another warm week in Canada as the country had its warmest 3rd week of September in over 55 years. Quebec City was warmest in over 55 years, Montreal since 2003, and Toronto and Ottawa since 2005. Warm temperatures limited demand for fall categories. Rainfall was the most since 2010. Montreal was wettest since 1999.
For reference, last week last year, Canada had its coolest week 3 of September since 1990; driest since 2011.
Last Week’s Weather vs. Last Year (Week ending September 19, 2015)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending September 19, 2015)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.