WEATHER HIGHLIGHTS (Week Ending January 9, 2016)
Coldest Air of the Season in the East Boosted Winter Demand, Although Comped a Frigid LY. Limited Snowfall Across the Continent.
Canada Much Warmer vs. LY, Least Snow Since 2008. Almost all major markets saw much above LY warmth, challenging demand for winter softlines.
Vancouver was the only major market to trend colder than LY, and had its most January week 1 snowfall since 2009.
Halifax and Ottawa both saw their least snowfall since 2008, limiting sales of snow removal items.
For reference, last week last year, Canada was colder than normal with the most snowfall since 2000 and above normal rainfall.
Last Week’s Weather vs. Last Year (Week ending January 9, 2016)
WEATHER DRIVEN-DEMAND BY PRODUCT (Week Ending January 9, 2016)
Weather-Driven Demand (WDD) is the measured impact of weather on comp sales (“lift” or “drag”). It is a numerical representation of the consumer need for a product or service caused by perceived changes in the weather at a time/location intersection. It does not include any factors other than weather (e.g. price, competition, etc.) WDD is expressed as percent change from the previous year, either favorable (positive) or unfavorable (negative) for each product or service.
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