Wednesday, February 22, 2012

Planalytics Global Weather Insights

Global Weather Insights helps determine where, when and how much weather impacts sales of seasonal products and services throughout the world. Global Weather Insights quantifies the year-over-year change in temperature and precipitation, which helps our clients understand and quantify weather’s influences and incorporate this into their analysis and planning.Planalytics utilizes its Business Weather Intelligence platform to make this information directly available to users, who access our web site via a username and password.

The user controls access levels, via various “tabs”, to different views and reports, and can easily sort the weather data for effective insights and analysis. Planalytics’ client services team, which includes meteorologists, provides clients quarterly presentation briefings, focusing on the most recent quarter and the current quarter.

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Geographic Details

  • Global Weather Insights covers over 120 countries, and many more are currently being added.
  • Planalytics has access to 10,000+ weather observation sites worldwide.
  • 2,000+ sites, representing many of the major metropolitan areas of the world, are included in Global Weather Insights.
  • Week, month, and quarter values are calculated for temperature and precipitation.

Weather Focus

  • Temperature and Precipitation are presented as percent change compared to prior year.
  • Country percent change figures are population-weighted by metro area.
  • Temperature change is calculated from average mean for week, month, quarter.
  • Precipitation change is calculated from total for week, month, quarter, and uses average total for country-level aggregation.

Benefits

  • Planalytics Global Weather Insights gives clients the ability to capture real results without the wait and without budget.
  • With Planalytics, ROI is fast (weeks instead of months or years) and measurable.
  • Can be used in conjunction with existing processes and data.

Actionable Intelligence