|  | Improving our forecast accuracy just a couple of points is worth a lot of
money in terms of our deployment costs, our production costs, and out of stocks.
(Planalytics) is helping us drive the business. |  | | | We
use the weather data to shape the season and allow for some seasonal phasing.
The earlier we can assess a potential markdown can potentially save the business
a significant amount of money. For example, if we have favorable weather, we may
go and say 20% off rather than 30% off the previous year. That saved us quite a
lot of money, especially last winter. | | | We
enjoyed business this Spring and we picked up business from competitors that weren’t
prepared. We embraced the whole concept of what Planalytics brought to the table
for us. | | | | We
are really pleased with their history of making the right calls over the last
couple of years, particularly the long-range forecasts, which is pretty critical
for our planning purposes. | | | It’s
very evident how weather-driven a product like Gatorade is. We do many things
with the data that Planalytics provides to us. We use it to plan for our seasonal
inventory build at Walmart & Sam’s Club, more tactically as a response to regional
heat surges, to plan for and defend against hurricanes, and at a more high level
we use it for our demand and production, as well as logistical planning. | | | | In
our highly seasonal business, we utilize weather-triggered radio. Planalytics
provides us data to which our marketing department selects DMAs to put radio ads
in the correct markets. We are able to maximize our marketing spend by putting
information in our consumer’s hand in those specific markets. | |
| Planalytics
has been a huge help to us. We've gone from reactive to proactive and we couldn't
have done it without Planalytics. | | | | It
is critical that retailers, banks, restaurant, and telecommunications are able
to open their doors during winter storms. With Planalytics Business Weather Intelligence,
we are able to operationalize what is otherwise an uncontrollable weather event
to produce the outcomes that not only we are looking for, but what our clients
are looking for as well. | |
| |
They [Walmart] awarded us as their replenishment supplier of the year which is something we’re very proud of. I know we couldn’t have done it without Planalytics. |
| | | The
value obtained from the daily snow alerts showing which stores would be affected
by snow easily covered the cost of all Planalytics services. | |
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