Each issue of the Business Barometer will share specific information on how weather has impacted consumers and business during the past two weeks. Weather's effect on consumer/store traffic, industry sectors and individual product categories is measured and quantified, showing exactly (as a % change compared to last year) how favorable or unfavorable weather was for business during the period. Each issue of the Business Barometer will demonstrate how Business Weather Intelligence is used today by hundreds of companies to analyze, isolate, plan for and manage weather's impact.
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