Company Overview
It is one thing to have weather reports or statistics. It is another thing to have Business Weather Intelligence® – the actionable information companies need to understand and optimize the impact of weather on their business.
As the pioneer and premier provider of Business Weather Intelligence, Planalytics gives companies an edge over competitors by translating weather data into powerful insights that are used to maximize the opportunities and minimize the risks presented by changing weather. Planalytics brings measurable benefits to clients in the form of higher sales, improved margins and/or greater market share.
Planalytics’ Business Weather Intelligence is built on an unparalleled database of weather’s financial and volumetric impacts, proprietary modeling technologies and market-specific expertise. The key is to understand weather from a business perspective and identify how it can used to improve planning, production, distribution, marketing, buying or risk management decisions – this is what Planalytics does better than anyone.
Companies across many industries use Planalytics’ Business Weather Intelligence to effectively shape strategies, pinpoint opportunities and make more profitable decisions.
RETAIL & CONSUMER FOCUSED BUSINESSES
Directly or indirectly, consumer-oriented businesses are impacted by weather, because their customers are impacted by weather. Weather’s influence is critical throughout the retail sector (from specialty chains to department stores to home centers) and for the companies that produce or supply consumer goods like food and beverages, lawn and outdoor products, health and personal care items and other seasonal merchandise. Weather also has a strong impact on restaurants and service related businesses from entertainment to travel.
Planalytics offers pre-season, in-season and post-season Decision Tools to help consumer focused companies optimize business processes. Examples of Decision Tools include VisionSM with LookbackSM (a pre-season 18-month strategic planning tool with outlook and trends for seasonal product decisions), MediaTimerSM (an in-season, near-term media buying tool) and Planalytics 20/20SM (a post-season weather impact measurement tool).
ENERGY
Weather is one of the key fundamental factors affecting energy supply, demand and prices. Both thermostats and markets move based on weather – electricity demand is highly correlated to temperatures and prices for commodities such as natural gas and heating oil react strongly to weather news. Severe weather can impact energy supplies, from hurricanes in Gulf of Mexico production areas to ice or wind damage to power lines. Planalytics provides utilities and industrial/commercial end users with Decision Tools that optimize energy hedging/buying and power demand planning.
EnergyBuyer® is a price analysis and buying advisory service used to manage costs, price volatility and the increasing financial risk in energy markets. ImpactPowerSM is a forecasting tool that projects year-on-year weather driven variations in power demand for regions and metro areas.
AGRICULTURE & LIFE SCIENCES
From the farmer’s field to the local supermarket, weather plays a significant role in the production and distribution of food and fiber products. Planalytics Life Sciences Group provides expert insight into the effects of weather on crops and livestock.
Planalytics services for agriculture include Executive WeatherBriefSM (a weekly e-newsletter analyzing weather’s impact on specific crops, regions or product categories), WeatherAdvisor® (weather analyses for planning crop planting, growing and harvesting activities), WeatherPinSM (localized weather information down to a 5 mile grid) and PestMonitorSM (location-specific weather forecast information with proven pest prediction models that show when conditions are conducive to specific crop or livestock pests).
INSURANCE & FINANCE
The financial impacts of weather are significant. Planalytics helps companies in the financial services sector incorporate weather into planning, risk management and trading activities.
Insurance companies subscribe to Severe Weather ServiceSM to plan for events such as hurricanes, typhoons and wind storms. WeatherSharesSM analyzes the impact of weather-based metrics on financial instruments including commodities, equities, market indices or exchange-traded funds.
