For decades data publishing has been dominated by, well, publishers. But in a few short years, the business has been dramatically, re-shaped by those we call the “new sophisticates.” Thinking far outside the traditional publishing mindset, they are unlocking the real-time power of data to reveal patterns of markets, workflows, and systems; track global supply chains; and interpret the torrent of information from billions of citizens, customers and patients. They’re showing how data makes the world go round and at DataContent 2010, they’ll show all of us how to turn data into dollars.