WHERE: Institute of Directors, London, UK
TIME: 9:30 a.m. - 12:00 p.m.

For most consumer-centric businesses there is another external variable in addition to the economy significantly affecting sales and profitability... the weather. Each and every day weather impacts consumer buying behavior. Certain weather conditions can impede or boost footfall, as well as increase or decrease demand for specific products and services.

While it is true you cannot control the weather, with the right information you can control how it affects your business. Planalytics delivers product, location and time-specific weather intelligence to retailers, restaurants, manufacturers and other consumer-focused companies helping isolate and quantify the impact that weather has on their business.

Join Planalytics on 27 April in London to learn how Business Weather Intelligence can help your business more effectively manage inventories and supply chains while maximising sales and margins. There is no cost to attend but space is limited.

Featuring presentations by:

Focus areas include:

• What is Business Weather Intelligence? How can your business use it to capitalise on weather-related opportunities?
• The Deweatherisation^SM Process: removing weather's influence from historical sales by product, by market and by time period.
• Preseason forecasting & planning.
• Distribution & allocation
• Marketing & the tactical adjustments that can be made to manage weather-driven risks and opportunities.

Speakers include:

• Coca-Cola: Rob Cartwright, Marketing Strategy & Insights Manager
  A look at how a global business manages weather-driven variability in beverage demand in countries and markets around the world.
• Castorama: Jean-Noël Bonnett, Directeur Programme & Organisation
  How does France's leading home improvement chain analyze and prepare for weather's impact on sales?
• Lands' End: Chris Pople, Marketing Planning & Analysis Manager
  How does a top apparel cataloguer plan for the weather?
• Hozelock, Ltd.: Terry Bennett, Director
  How does weather influence the business of one of Britain's favourite gardening suppliers?
• Ace Hardware Corporation: Paul Sikes, Director of Inventory Control,
  How a retail hardware cooperative helps its 4,400+ individually owned & operated stores effectively manage weather-based opportunities and risks.
• Planalytics: Scott Bernhardt, Chief Operating Officer,
  What is Business Weather Intelligence? Why is it important?

To request a seat, please fill out the form below: