The World Retail Congress, meeting in Berlin, its new location for 2010, will provide the critical context, new ideas and challenging thinking for senior retailers to understand the “new retailing” that is about to emerge from the global recession. Following extensive consultation with the Congress’s Advisory Board and retailers around the world, the programme will address the essential issues pre-occupying retail boardroom agendas with incisive keynote sessions through to in-depth discussions in the focussed business streams. A full programme of thought-leadership studies designed to provide greater insight for retailers have been commissioned and will form centre-piece presentations at the Congress. For 2010, the highly acclaimed Retail Futures Challenge will be expanded with more retail colleges from around the world sending their brightest and best retail students to Berlin and for Congress delegates to select the winning team.