WHERE: Institute of Directors, London, UK
TIME: 9:30 a.m. - 12:00 p.m.

For most consumer-centric businesses there is another external variable in addition to the economy significantly affecting sales and profitability... the weather. Each and every day weather impacts consumer buying behavior. Certain weather conditions can impede or boost footfall, as well as increase or decrease demand for specific products and services.

While it is true you cannot control the weather, with the right information you can control how it affects your business. Planalytics delivers product, location and time-specific weather intelligence to retailers, restaurants, manufacturers and other consumer-focused companies helping isolate and quantify the impact that weather has on their business.

Join Planalytics on 12 October in London to learn how Business Weather Intelligence can help your business more effectively manage inventories and supply chains while maximising sales and margins. There is no cost to attend but space is limited.

Speakers include:

• Steve Fuller, Demand Planning Manager
  The Scotts Miracle-Gro Company
• Niles Hysell. Marketing Product Manager
  Morton Salt
• Rick Muldowney, Vice President of Analytics
  Subway Restaurants
• Neil Gow, General Manager
  Garden Industry Manufacturers' Association
  (GIMA)
• Nick Bubb, Retail Analyst
  Arden Partners
• Evan Gold, Vice President of Client Services
  Planalytics, Inc.

Focus areas include:

• What is Business Weather Intelligence? How can your business use it to capitalize on weather-related opportunities?
• The Deweatherization^SM Process: removing weather's influence from historical sales by product, by market and by time period
• Preseason forecasting & planning
• Distribution & allocation
• Marketing & the tactical adjustments that can be made to manage weather-driven risks and opportunities.

To register, please fill out the form below: